Ecommerce enablement SaaS platform is buying Shipway, an ecommerce expertise agency.
Within the first part, the SoftBank-backed firm will purchase a 42.76% stake in Shipway for Rs 68.4 crore. The corporate plans to safe the remaining stake inside a yr, both by a merger or a inventory swap, to finish a 100% stake acquisition.
“Over time, Shipway has constructed a powerful and well-recognised enterprise, serving its clients’ wants with immense focus and readability. Our collective product suite of software program options from Unicommerce and Shipway might be transformative, providing an unparalleled, one-stop, seamless resolution to simplify ecommerce for companies in India, together with and past our 6500+ clients,” stated Kapil Makhija, MD and CEO of Unicommerce in a press release to the BSE.
With the acquisition, Unicommerce will broaden its product portfolio to incorporate options for courier aggregation, transport automation, and returns discount. This transfer can even permit Unicommerce to supply an built-in advertising platform that includes AI-driven, automated instruments to allow manufacturers and retailers to achieve consumers by personalised, segmented campaigns and enhance conversions.
As well as, Gurugram-based Shipway’s crew will proceed to broaden each the Shipway and ConvertWay companies.
Unicommerce will now provide options that cowl the whole ecommerce lifecycle, from pre-purchase to numerous post-purchase processes. At present, the corporate’s product suite is targeted on expertise options for ecommerce warehousing and order administration, serving to companies handle stock throughout a number of places, scale back achievement prices, and deal with orders for each on-line and offline channels, together with different duties.
By integrating Shipway’s choices, the agency will broaden its companies to incorporate courier aggregation and automatic transport options for its clients.
Shipway co-founders Gaurav Gupta and Vikas Garg stated, “We’re delighted to announce the acquisition of Shipway by Unicommerce. Unicommerce has constructed a dynamic expertise ecosystem and a strong, worthwhile, fast-growing enterprise. Collectively, our merchandise will be capable of comprehensively serve the rising expertise wants of e-commerce companies.”
As well as, Unicommerce can be increasing into pre-purchase options with Shipway’s “ConvertWay,” to assist manufacturers use AI-driven SMS and WhatsApp advertising, chatbots, and assist instruments to gasoline buyer engagement.
The acquisition can even allow Unicommerce to increase its expertise options to Shipway’s 3,000 shoppers, together with manufacturers reminiscent of Durex, Lenskart, Juicy Chemistry, Tresmode, Dot & Key, amongst others.
Unicommerce’s present consumer base of over 3,550 can even achieve entry to Shipway’s suite of software program options.
