- Himani Mishra constructed Model Radiator to fuse IT, branding, and occasion execution from Bihar
- 100+ full-time workers; national-level authorities and company shoppers
- Bootstrapped and EBITDA-positive; goals to develop into India’s go-to 360° branding-tech company
Within the coronary heart of Patna, the place custom typically overshadowed ambition, Himani Mishra selected to problem conference. Raised in a family the place daughters have been nurtured with books as a substitute of dowries, she turned the societal script on its head.
Her 14-year profession in IT and operations at Wipro, Tata, and Telenor has formed her skilled experience. Nevertheless it was the 2017 Digital India motion that sparked one thing deeper. With smartphones in each hand however digital enterprise development nonetheless stagnant in Tier 2/3 India, Himani noticed a spot—and returned dwelling to bridge it.
The Spark Behind the Shine
Based in 2018, Model Radiator combines branding brilliance with know-how and seamless execution. The title mirrors the startup’s imaginative and prescient: “Model” alerts its advertising mastery, whereas “Radiator” evokes the blue-hot glow of excessive efficiency.
Based mostly in Bihar, the corporate supplies complete IT companies, marketing campaign administration, and occasion manufacturing for company, authorities, and social sector shoppers.
The Dream Workforce Powering Patna
With verticals in IT, branding, and assist operations, Model Radiator runs on in-house capabilities. It employs over 100 on-roll employees and 250+ off-roll staff, forming a sturdy operational backbone. Their ethos? Rent for ardour, prepare for excellence, and construct for Bihar. Expertise is sourced with a bias for adaptability and a drive to create change domestically.
Fixing the Damaged Branding Mannequin
India’s branding, tech, and occasion ecosystems typically function in silos. This disconnect creates fragmented messaging and diluted ROI, particularly in Tier-2/3 cities. Model Radiator addresses this by hybrid campaigns that merge tech with storytelling, offline with digital, and technique with on-ground execution.
From good IT platforms to real-time analytics and QR-based entry at mega-events, their built-in mannequin drives measurable influence.
Successful the Bharat Market
Model Radiator caters to authorities businesses, PSUs, corporates, startups, and NGOs. With India’s digital advertising projected to hit $24B by 2028 and occasion administration rising at 15% YoY, their full-stack strategy is future-proof. Their edge? Deep regional perception paired with nationwide ambition.
Bootstraps to Enterprise Brilliance
The income mannequin is multi-pronged: company retainers, authorities contracts, occasion execution, and platform improvement. Their pricing is customised and ROI-driven. Notably, they continue to be bootstrapped and proudly EBITDA-positive. Their scalability is rooted in modular, pan-India companies backed by in-house tech, content material, and design.
Highlight Moments & Milestones
Model Radiator has executed marquee campaigns like Bihar Enterprise Join and Khelo India Youth Video games. They’re empanelled with businesses like AIIMS Patna, BIADA, and UPUMS Etawa. Awards embrace the Digital Ladies Award 2018 (BSE, CNBC, Fb) and honours from the World Innovation Congress and BRICS CCI. Himani can also be an everyday on entrepreneurial panels and startup boards.
Classes from the Floor Up
Competing with nationwide businesses, retaining expertise in Patna, and convincing shoppers concerning the worth of built-in options have been early hurdles. However execution, regional empathy, and consistency helped Model Radiator earn belief. Their journey exhibits that nice campaigns don’t want a metro PIN code—simply goal, persistence, and pleasure in a single’s roots.
Himani Mishra has a message for aspiring founders: “Begin actual. Work arduous. Keep grounded. Whether or not in sneakers or sarees—construct like a boss.” For ladies, she provides: “There’s no substitute for us. However when you’re in your zone, you are not male or feminine—you are knowledgeable.”
What’s Subsequent for Model Radiator?
Brief-term plans embrace launching a SaaS marketing campaign instrument and increasing to 30+ states. Lengthy-term, the goal is to develop into a change companion throughout Tier-2/3 India, construct rural expertise hubs, and discover worldwide campaigns. With a coronary heart in Bihar and eyes on the globe, Model Radiator is scaling influence with out dropping its soul.
