- Floww APIs Pvt. Ltd. is a Patna-based SaaS startup simplifying enterprise operations for MSMEs in Bharat.
- Co-founded by IIT Bombay alumni, the platform affords vernacular-first, no-code instruments for HR, e mail, accounting, web sites, and logistics.
- Floww is recognised for grassroots innovation and is increasing its attain throughout India and past.
Within the heartland of Bihar, the place know-how typically feels distant and inaccessible, two IIT Bombay graduates, Anish Kumar Singh and Prakhar Kumar Singh, noticed a chance to alter the narrative. Hailing from small cities and steeped within the on a regular basis struggles of grassroots entrepreneurs, they based Floww APIs Pvt. Ltd. in 2021 with a transparent mission: to convey seamless, reasonably priced, and intuitive software program instruments to India’s 63 million-plus MSMEs.
From Hackathon to Patna Headquarters
Floww’s origin isn’t rooted in a single “Eureka” second however in lived experiences. The co-founders noticed how companies of their communities battled operational inefficiencies, fragmented instruments, guide work, and restricted tech literacy. Anish’s background in tech consulting and Prakhar’s expertise in startup ecosystems laid the groundwork. Their partnership, shaped throughout a hackathon, became a startup dedicated to real-world influence.
The identify “Floww” displays this philosophy: making a unified circulate throughout enterprise capabilities. Headquartered in Patna, the corporate embodies a “Bharat-first” method, crafting instruments which can be each highly effective and accessible.
Constructing Software program With MSMEs
Floww isn’t just made for MSMEs—it’s constructed with them. Its flagship Atom Suite 360 consists of:
- Atom Mail: Sensible e mail with automation
- Atom HR: Unified attendance, payroll, and process administration
- Atom Builder: Drag-and-drop web site and CRM device
- Atom Accounting: GST-ready billing and simplified finance monitoring
- Floww Logistics: Instruments for stock, supply, and dues administration
Designed as plug-and-play modules, these instruments are provided below a SaaS mannequin beginning at simply ₹49/month, making digital transformation reasonably priced even for micro-enterprises. The no-code interface, bilingual onboarding, and customer-centric design drastically cut back the training curve.
A Workforce Rooted in Actual India
Co-founders Anish and Prakhar lead a lean group divided into product, engineering, design, buyer success, and development capabilities. Hiring is targeted not simply on credentials however on curiosity and regional perception—an method that aligns with Floww’s user-first mindset.
Institutional Boosts and Recognition
Floww’s journey has been bolstered by help from IIT Bombay’s E-Cell and Alumni Community, the Startup Bihar Initiative, and nationwide applications like Startup India. In 2024, it received the Bihar Startup Award, recognising its position in remodeling grassroots enterprise tech.
These platforms supplied early funding, mentorship, and strategic visibility—important components for scaling in non-metro India.
Addressing a Large Market Hole
Regardless of India’s 63 million MSMEs, fewer than 20% are digitally outfitted. Floww addresses this hole by providing a collection of related instruments that get rid of the necessity for fragmented purposes, making certain a extra unified workflow. Its interfaces are designed to be vernacular-friendly, lowering the intimidation issue for first-time tech customers.
With pricing beginning as little as Rs 49/month, the platform stays accessible to even the smallest enterprises. Adoption is additional pushed via a strategic mixture of regional campaigns, referral incentives, and native B2B partnerships.
With over 1,000 MSMEs already onboarded and 5 core merchandise efficiently launched, Floww is proving that digital transformation in Bharat shouldn’t be solely possible however accelerating at a outstanding tempo.
Strategic Edge and Income Mannequin
Whereas enterprise options like Zoho and DIY instruments like Google Suite cater to broader markets, Floww stands aside by providing a vernacular-first consumer expertise, workflows tailor-made for MSMEs, and an built-in suite that simplifies operations below a single dashboard and invoice. The corporate monetises via SaaS subscriptions, tiered premium upgrades, and white-labeled partnerships.
Initially bootstrapped via financial savings and early income, Floww is now making ready for a seed spherical aimed toward enhancing its product choices and increasing outreach to underserved areas. All income so far has been channelled into strengthening know-how, hiring native expertise, and driving grassroots adoption.
The founders realized that constructing belief is vital in Bharat. They addressed digital hesitancy via native onboarding, language help, and hands-on care. Their recommendation: concentrate on actual issues, know your customers deeply, and meet them the place they’re.
Scaling With a Function
By 2025, Floww goals to onboard 10,000+ MSMEs, launch AI-powered assistants in Atom Mail and HR, and combine with e-invoicing and GSTN techniques. Long run, it plans to broaden throughout South Asia and Africa, construct an authorized associate community, and set up itself as India’s most trusted grassroots SaaS model.
Floww’s success tales embrace customers who’ve diminished guide workloads by 70%, streamlined accounting, and constructed an online presence for the primary time—all without having exterior tech assist.
