Job Title: Digital Communications Guide
Unit: Digital Communications
Location: Bangalore
Experiences to: Communications and Media Supervisor
Remuneration: 7,15,200 /- each year
Employment Standing: 6 months consultancy, with a possible alternative to increase
Final date to obtain software: 18th August 2024
Function of function:
We’re working towards time within the combat for our planet. Rising greenhouse gasoline emissions, unsustainable agriculture patterns, exclusionary transport programs and extra are contributing to the altering climate patterns and frequent occurrences of maximum climate occasions. That is additional widening the hole for the marginalised and deprived communities, making the lots extra weak to local weather change. Greenpeace India’s environmental campaigns are focussed on simply transition, local weather change adaptation and constructing momentum in the direction of extra inclusive transport and agriculture programs. Digital communications is a vital a part of strategising the narratives, tales, techniques that may successfully assist the viewers relate to the marketing campaign, construct assist and in the end take motion on the difficulty. The function is anticipated to bridge the targets of the campaigns with the folks in a compelling, actionable method utilizing storytelling, insights evaluation, information and by always having our ears on the bottom.
The Digital Communications Guide ought to have the ability to create partaking, inventive, interactive and compelling content material for Greenpeace India’s digital pages, together with social media & web site. The person ought to be proactive in ideating digital communication methods for an entire vary of necessities resembling our campaigns, environmental matters, present affairs, offline engagement actions and extra. The strategist ought to have the ability to ideate and script content material primarily based on details, narrative, exterior realities and use digital evaluation to evaluate the influence of communications materials. It’s of significant significance that the person has the ability to take information pushed choices and the flexibility to articulate the identical to the group
Major Duties:
● Co-create robust viewers information pushed digital communications methods.
● Sew audience-centric narratives primarily based on the marketing campaign calls for.
● Develop efficient, unique, and focused inventive copies.
● Run polls, A/B testing adverts to know the viewers higher.
●Calendarize digital posts, write copies and guarantee well timed execution.
● Proactively keep on high of digital traits and internalise it each time related.
●Proactively scout for content material collaborators, social media influencers and community with them.
● Take information pushed choices and supply rationale for choices taken on the digital entrance and many others.
Resolution:
➢ Whereas the Digital Communications Guide is anticipated to play a proactive function in ideation, planning and execution technique of digital content material, the ultimate log off can be made by the communications supervisor.
➢ Any type of digital communication like social media posts, SMS or statements ought to be drafted with utmost care to observe organisational tips on worth, language and stand on points.
Information & Expertise:
● Not less than 3 years skilled expertise as a inventive author within the digital
● Glorious command over the English language, information of Hindi and a regional language can be most popular.
● Information of on-line instruments to analyse information on social media and take data-based choices.
● Robust curiosity on the planet of social media and hold monitor of recent platforms and updates.
● Skill to write down concise, consideration grabbing and hard-hitting copies that places the message throughout in a easy but efficient method.
● Strategic capability to form campaigns in a fashion that advantages the visibility and positioning of communications.
● Proactive and talent to work beneath strain and ship inside tight deadlines.
● Flexibility round working hours and journey
Most popular {Qualifications}:
➢ Journalism, Communications, Digital Advertising and marketing, Environmental Research, Public Coverage, Political Science, Social Work, Gender Research
Group Abilities::
● Planning and organising: Proactive in figuring out the necessities, organise and calendarize duties and execute deliverables in a well timed, environment friendly and efficient method.
●Initiative and innovation: The digital strategist ought to be a extremely inventive particular person who is ready to derive inspiration from present affairs, exterior developments, social media traits and day-to-day experiences to conceptualise relatable and efficient content material to speak Greenpeace India campaigns, concepts and environmental points at giant.
● Working with others: We’re searching for a robust, inventive group participant who’s open to concepts, will derive inspiration from different group member’s experiences and finally conceptualize methods that replicate the group’s work and drive it in the direction of tangible actions.
Environmental Calls for:
● The candidate is perhaps required to journey incessantly and in some circumstances keep in locations apart from town through which the bottom workplace is situated for lengthy durations of time. The candidate may need to work beneath very fundamental situations in some locations of journey.
To Apply:
Do ship your letter of curiosity (350 phrases or much less) together with the newest resume to [email protected] stating ‘Utility for the submit of of Digital Communications Guide within the topic line.
We’re a small group and would revert to candidates solely after 8 working days from the final date of software. Whereas we might put in our greatest to revert to every particular person, in case you don’t hear from us within the 8 working days then it’s doubtless that your software wouldn’t have been shortlisted.
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