In a renewed effort to internationalise the Kashmir problem, Pakistan is leveraging its annual observance of Kashmir Self-Dedication Day on January 5 to amplify anti-India narratives.
Intelligence inputs from Indian defence institutions reveal a coordinated marketing campaign orchestrated by Pakistan’s state-backed entities, involving media shops, social media influencers, and organised protests geared toward tarnishing India’s picture globally.
Noticed for the reason that 1949 UN decision on Kashmir, January 5 has turn out to be a key date in Pakistan’s propaganda calendar. This 12 months, Islamabad’s efforts have intensified, with hashtags like #KashmirDarkJanuary and #FreeKashmir dominating social media platforms.
These campaigns, alleging human rights violations and state terrorism in Jammu and Kashmir, are half of a bigger technique to sway worldwide opinion in opposition to India.
Defence intelligence experiences spotlight the lively function of Pakistan’s army institution in orchestrating these campaigns. Regardless of stringent social media restrictions inside Pakistan, state-backed X handles similar to @sheikh_hon_yaar have been recognized as key drivers of this propaganda.
A good portion of the digital effort additionally entails influencers like @itx_izayyyy, who has a following of 166,000, alongside shops like @RadioPakistan disseminating comparable narratives.
On-ground actions have additionally been mobilised to bolster digital propaganda. Pakistani cities, together with Islamabad and Lahore, have hosted anti-India workshops and rallies funded by state-supported organisations just like the Youth Discussion board for Kashmir (YFK) and the Institute of Regional Research Islamabad.
In Muzaffarabad, the All Events Hurriyat Convention (APHC-AJK) organised a protest rally, including to the refrain of occasions designed to propagate Islamabad’s agenda.
India’s defence companies have responded by exposing the baselessness of Pakistan’s claims, labelling them as diversionary techniques geared toward masking Pakistan’s inner crises, together with its financial instability and political turmoil. “This propaganda is an try to shift focus from Pakistan’s inner points by falsely accusing India of human rights violations,” mentioned a senior official from India’s defence institution.
By countering these narratives with credible proof, India goals to dismantle Pakistan’s makes an attempt to undermine its sovereignty and international standing.
Indian companies emphasise the significance of vigilance in combating the unfold of disinformation and making certain that the worldwide group recognises Pakistan’s marketing campaign as a strategic ploy quite than a mirrored image of floor realities.
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