- Syook delivers real-time operational visibility to industries by way of a no-code IIoT platform. Clients profit from enhanced security, effectivity and compliance.
- Based by ex-oil & fuel executives with international expertise, Syook is tackling inefficiencies in high-risk environments.
- With companions like Microsoft and Bosch, it’s scaling globally with a mission rooted in resilience, readability and first ideas.
Within the high-stakes world of commercial operations, the place a single oversight can result in pricey delays and even hazard, visibility isn’t only a luxurious, it’s a necessity. This difficult reality sparked the inception of Syook, a Bengaluru-based industrial IoT (IIoT) startup based in 2016 by Arjun Nagarajan, Saurabh Sharma, and Aman Agarwal. Their mission: to offer industries the eyes into their operations that they by no means had.
From Oil Rigs to Operational Intelligence
After a decade in management roles at Schlumberger and Halliburton, the trio witnessed firsthand how even international giants struggled with real-time operational readability. The turning level got here with the Hon’ble Prime Minister’s name to “Make in India,” prompting them to return house and construct one thing that will strengthen industrial security and effectivity.
However the journey wasn’t simple. Their early try and outsource tech improvement floundered. Relatively than surrender, they dug deeper, actually. Arjun enrolled in coding courses at 34 with Aman constructing Syook’s foundations from scratch. That tradition of grit and studying grew to become the startup’s DNA.
A Title Born Over Espresso, Rooted in Identification
The identify “Syook” was coined in a second of serendipity over filter espresso. Simple to say, with a delicate nod to the Arabic ‘Souk’ (market), it symbolised the founders’ shared Center East expertise. With only a $10 area buy, Syook was born—scrappy, resourceful, and prepared.
The Platform: No-Code, Modular, and Mission-Important
On the coronary heart of Syook’s providing is Syook InSite—a modular, no-code IIoT platform that gives real-time visibility into folks and property. It integrates knowledge from sensors, AI-powered CCTV, compliance programs, and diagnostics right into a unified dashboard. This empowers enterprises to behave proactively, not reactively.
Syook stands out for its:
- No-code configurability
- Tech and cloud agnosticism
- Speedy deployment
- Market of modular workflows
These options allow measurable enhancements throughout sectors like manufacturing, logistics, power, defence, and healthcare.
Clients and Influence
Syook serves business leaders corresponding to ONGC, Unilever, Coal India, Indian Railways, and FIAT. The platform has minimize truck detention prices by 50%, diminished emergency response time by half, and improved machine utilisation by 7%—every metric representing tangible operational and environmental advantages.
For instance, its deployment in mining diminished diesel use by way of smarter machine scheduling, whereas in railways, it minimize asset search time by 60%, slashing gasoline use and guide labor. Throughout shoppers, the affect spans diminished emissions, safer environments, and streamlined processes.
Enterprise Mannequin and Market Attain
Syook operates on a SaaS licensing and enterprise deployment mannequin. Clients pay based mostly on tracked property, customers, and have complexity. The platform is customizable to every shopper’s scale and workflow, making it a flexible resolution for enterprise-grade digital transformation.
The worldwide real-time location programs (RTLS) market, key to Syook’s development, is projected to achieve $12.7 billion by 2026. Syook’s aggressive edge lies in its companion ecosystem (Microsoft, Bosch, Cisco, SAP, HPE), and its capacity to ship ROI-driven outcomes shortly.
Recognition and Progress
Syook has earned accolades from KPMG, NASSCOM, CII, and Bosch, with a collection of high-profile awards together with the Greatest Startup at India’s Geo Convention 2024, the NASSCOM SCM Award, a top-three end within the Bosch DNA Program, choice by the HPE Digital Catalyst initiative, and recognition as a winner on the Aditya Birla Fulcrum.
The corporate has since scaled to a 40+ member staff and expanded its operational footprint throughout India, the UAE, Qatar, and Saudi Arabia, with near-term objectives centred on enhancing sensor integrations and rising its AI choices.
Constructing with Grit, Scaling with Readability
For founders, the important thing lesson was easy: resilience beats pedigree. After early failures, they constructed each layer of the platform themselves, studying from missteps and staying targeted on the issue. “Fall in love with the issue, not your product,” they advise.
Wanting forward, Syook plans to reinforce AI-powered surveillance, upkeep administration, and logistics capabilities, broadening its footprint in Asia, the Center East, and Africa.
Closing Phrases: Readability Over Complexity
Syook’s story is considered one of return, reinvention, and resilience. From oilfields overseas to factories at house, the founding staff has turned private frustration right into a platform that empowers industries to function with readability, security, and effectivity. In an more and more linked world, Syook’s quiet revolution in visibility is making loud impacts.
